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Strategy Engineers at the CTI Symposium Berlin
The 16th international CTI Symposium on automotive transmissions, HEV and EV drives is the international industry event in Europe for people seeking latest information on developments in automotive transmissions and drives for passenger cars and commercial vehicles! Alongside other insightful presentations and in front of selected automotive industry experts, Strategy Engineers has presented the latest on „Changes in OEM R&D organisations due to electrification of powertrains“. In light of fully electrified powertrains, differentiation potential of mechanical components is rapidly decreasing. They will be replaced in importance by software, which will – due to its unique development cycles, methods, and organisations – re-shape the face of the automotive powertrain development organisations.
In his presentation, Ulf König – Principal at Strategy Engineers – reviews the mechanisms currently at play and how automotive OEMs and suppliers can prepare for the upcoming changes. You may find the full speech as well as the rest of the conference’s programme on the CTi Symposiums official site (here).