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klienten pkw 940x320px
klienten pkw 940x320px

You can reach us by phone or e-mail:

+49 89 4161 7235 info@strategyengineers.com

How to find us

Automotive – Passenger Vehicles

Core Competence Automotive

The passenger vehicle industry is highly competitive. Permanent cost pressure has led to a high level of division of labour across the entire automotive value chain. This highly specialized industry is now confronted with immense challenges that could fundamentally change its business models. One significant driver is closer ties with other industries such as consumer electronics that demand ever-shorter model cycles. Another is the need for completely new mobility and propulsion concepts, currently primarily driven by international emissions reduction targets. Strategy Engineers is an active participant in- and shaper of the automotive industry, and that helps you solve your key challenges. 

Our services (selection)

Project examples

Expansion of a development centre

Customer Problem:
  • A new ‘green field’ development centre was to be created, to include all the structures and processes for the development of joint vehicle architectures for two vehicle OEMs
  • The first program was a global C-segment architecture with very ambitious cost targets
Strategy Engineers Approach:
  • Definition of the organisation including set-up, decision-making processes and meeting structures
  • Definition and Implementation of a milestone system for project steps transparency
  • Definition of interfaces between the different development systems of each vehicle OEM
  • Piloting of all defined processes and methodologies, and initiation of the continuous improvement process
  • Implementation of cost-down methodologies for the optimal development of vehicle architectures and systems
  • Globally-integrated development centre with one site in Asia and one in Europe
  • Processes, responsibilities and escalation structures for the simultaneous development of multiple vehicle platforms and model variants
  • Realisation of a 30% cost reduction for all vehicle platform components
  • Implementation of a new standard process for supplier integration in the early concept phase 

Restructuring of a powertrain development department

Customer Problem:
  • The structures of a Premium OEM did not meet the requirements of a highly networked cooperation, especially in terms of new powertrain concepts
  • The organisation was confronted with a significant increase in new engine types in the coming years, that needed to be accommodated without significant increase in capacity
Strategy Engineers Approach:
  • Identification of focus areas for reorganisation
  • Series of workshops to identify the current problem areas and new approaches for future processes, final decision-making and incentive systems
  • Creation of the expanded organisation including strengthening of new areas and better use of synergies
  • Biggest reorganisation of the powertrain development in over 30 years 
  • New requirements for final decision-making across multiple sites
  • Realisation of efficiencies through simultaneous strengthening of new spheres of activity such as system integration, E/E and software architecture processes  

Strengthening of customer-orientation in the development processes

Customer Problem:
  • The client hat identified a lack of customer-orientation in the development process as a key issue
  • Product decisions were being taken based on “gut feel”, which led to inconsistent decisions and high change costs
Strategy Engineers Approach:
  • Definition of methods for integrating customer opinions throughout the development process
  • Installation of comprehensive portfolio teams to assess the customer relevance of product features
  • Piloting of methodologies and establishment of standards for all vehicle projects
  • Establishment of the voice of the customer within the development organisation
  • Increase in product solidity in new vehicle projects with the same or reduced financial investment