How will mobility be different in 10 years from now?
It is, as always, difficult to predict the future, and it is even more difficult in times when many fundamental technologies are changing in parallel. One of the key drivers for change in the next 10 years is digitalization. It opens the field for multiple new mobility offers, and simultaneously changing the behaviour and expectation of mobility customers. The result will be an increasing variety and choice of different mobility offers. Furthermore we will see a huge step into automation, means we should expect the first robo-taxis driving on our roads in a few years.
How do companies need to adopt to new mobility solutions?
In order to answer this question, we need to differentiate between companies who are already in the mobility business, or directly related to it and companies who are using mobility solutions and are extensively dependent on it. In both cases it is most important to understand and balance chances and challenges/threats of new technologies and how to make use of it at the right point in time. This is best accomplished through a comprehensive innovation approach not only focussing on products but also on business models and the overall positioning of the company.
What does innovation-driven transformation mean and what are the key enablers?
First, let me quickly explain what we mean with „Innovation Driven Transformation “. To our observation many companies are forced into a transformation through to fundamental changes in their traditional businesses and markets. New technologies, changing customer behaviour and new business models threatening companies in their traditional operations and they need to adapt quickly to remain competitive. This happens today faster and more often than ever before.
The only way to respond to these challenges and successfully transform the company is to proactively enter into an innovation mode. Companies need to review and question traditional products and business models, identify new areas for business growth and develop the foundation for their future business. At the core of this innovation are what we call the “value streams” of their business. The fundamental question every company needs to answer is: how and through what is value created and based on this how can we derive innovative products and services? This involves a thorough understanding of customers, their requirements and tacit needs. We have combined all this in an approach which we call “innovation-driven transformation.