This whitepaper offers a comprehensive analysis of the progression in vehicle autonomy and what the increasing automation means for the automotive industry. Presently, vehicles predominantly operate with support features, placing the responsibility on drivers. However, the advancement towards fully “driverless” vehicles will transition this responsibility to Original Equipment Manufacturers (OEMs).
Key Highlights:
- The projection indicates that driver support features will remain prevalent, potentially occupying approximately 95% of the market share by 2030
- The development of Autonomous Driving (AD) is anticipated to primarily concentrate on 4-5 domains in the majority of vehicles, with potential for further centralisation post-2030
- Notably, in spite of substantial investments in full autonomous driving, there seems to be a deceleration in development. This underscores the challenges associated with achieving Level 3 autonomy and higher
- As advancements beyond Level 3 autonomy are not anticipated before the 2030s, conventional vehicle driver controls and cabin designs are expected to remain standard
- In light of the challenges with L3+ advancements, OEMs will be prompted to respond to evolving consumer preferences by advancing unique user interfaces and connected technologies
- A noticeable trend is the increasing emphasis on enhanced “screenification” and interactivity, ensuring improved experiences for drivers and passengers, in tandem with growing autonomy levels
- While current Connected Autonomous Vehicles (CAV) technologies, such as navigation systems, are in a competitive environment, upcoming CAV technologies present opportunities for suppliers to establish a unique market position
- The paper identifies six product areas that seem to be underserved by the automotive supply industry but are essential to address user demands: Multimedia streaming, Over-the-air updates, Advanced head units (including display and AR), Voice Control, Interaction Managers, and Interior Monitoring
This whitepaper provides detailed insights and data-driven perspectives on the aforementioned areas. We invite industry professionals, researchers, and stakeholders to access the full report for an in-depth understanding.
