This site makes use of cookies to enhance browsing experience and improve our website. For further information see our Privacy Policy. By continuing your use of our website you agree to our use of cookies.

Case Study

Going public - success factors and prerequisites

The Challenge

The client, a European car dealer group with a strong focus on one OEM brand, considered an initial public offering (IPO). SE supported this project by developing a professional strategy that considered all options for growth as well as operational improvements. We also assessed the timing and financial risk associated with going public.

How? Our approach

As a first step, we identified strategic options by analysing the client’s businesses and competitors as well as innovative car-independent services. We then created conceptual implementation recommendations based on these findings, and verified them in expert interviews. We generated a business case and evaluated the total risk regarding financial, operational and cultural aspects as well as resources and timeline.

So what? Our impact

Going public as a car dealership entails risks. Based on our in-depth analysis, we provided a comprehensive assessment of the success factors as well as the potential road blocks. Together, we have developed a diversification strategy to secure future business opportunities that monetize mobility beyond the car.
You may also be interested in
Get in touch
Finished reading? Let us talk directly.