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Insight & Opinion

Million-Mile Battery Strategy: The Long-Lasting Solution for the Future of Electric Vehicles

Million Mile Battery Strategy
March 23,2023
The automotive industry is undergoing a paradigm shift, and batteries are key to electrification. Tesla and other battery suppliers are spearheading a ground-breaking innovation: the “Million-Mile Battery”. This pioneering technology use may promise a durability of over one million miles and could change the way we use electric vehicles. But is it profitable?   A new study by Strategy Engineers analyses the profitability of a “Million-Mile Battery” strategy compared to conventional batteries and shows that this new technology has tremendous potential as long as its add-on cost is within the threshold of ~$30/kWh.   However, the study reveals that the steep cash flow curve indicates that latecomers to the “Million-Mile Battery” game will face significant cash flow disadvantages. Therefore, it is essential for Original Equipment Manufacturers (OEMs) to secure strategic access to the technology, pay attention to early warning signs of cost development, question decision criteria on battery technology (e.g., performance vs. durability), and rethink their business models.   The study provides OEMs with insights on how to navigate this strategic threat or opportunity. Don’t miss out on this game-changing innovation – read the study now and discover how you can stay ahead of the curve.

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