Sebastian Frey joins SE China as a Managing Director and Partner

September 9, 2021

With immediate effect, Sebastian Frey will take responsibility for SE’s business in China as Managing Director and new Partner for China. Living the last twelve years in China, he has gained significant local experience, specializing in projects that build on the close collaboration between Europe and China. He has more than 20 years of professional experience in the IT/automotive industry, including IoT, digitalization, UAM and Industry 4.0. In addition, Mr. Frey has valuable expertise in governmental affairs and is an adjunct professor at the Shanghai University MBA programme.


“China has developed from a knowledge receiver to a leader in innovation. Today, it is the most important market for the automotive industry. In order to successfully continue and grow SE’s business in China, technical expertise coupled with political know-how is indispensable. SE is ideally positioned to thrive in this market with deep technical expertise and global business footprint. I am very excited to be part of this journey and am looking forward to developing SE further”, says Sebastian Frey.


“In the person of Mr. Frey, with a long-standing track record in China, we have been able to win the ideal partner for us”, says SE CEO Dr. Albert Neumann, “with his deep expertise, political understanding as well as his linguistic diversity of German, English and Mandarin, SE will continue to expand its successful course in the Chinese market and further strengthen its international competitiveness.”