Dr. Norman Firchau joins Strategy Engineers as Partner and Managing Director U.S.

Dr. Norman Firchau Strategy Engineers


May 4, 2021

At Strategy Engineers (SE), we believe that connection is key to success. As a trusted partner, we combine our wide-ranging experience and know-how with our clients’ unique ideas, vision and values to create sparks of inspiration. We propel exceptional solutions and help our clients develop winning strategies in competitive marketplaces.


“To broaden our international reach, Dr. Norman Firchau has joined SE to lead our expansion in North America,” explains Dr. Albert Neumann, Managing Director at SE. As former founder and CEO of Porsche Consulting’s North American operations as well as Managing Director Operational Excellence at Delta Air Lines, Dr. Norman Firchau is a recognized transformational leader with experience across industries, especially automotive and aviation. In addition, he brings extensive insights into the North American market such as enterprise excellence opportunities within the Automotive Alley as well as new mobility trends out of Silicon Valley.


“North America is one of the most competitive and innovative marketplaces for the mobility industry,” says Dr. Norman Firchau. SE provides mobility-focused management consulting services and is a member of the AVL group. AVL is the world’s largest independent company for the development, simulation and testing of propulsion systems such as hybrid, electric drive, batteries, and fuel cell, as well as a leading provider of sustainable mobility, connected vehicle, advanced driver assistance and autonomous driving solutions. “As an engineer, I have technology at heart. As an entrepreneur, I have business in mind. This combination has always driven me to strengthen my business partners’ innovation and strategy deployment capabilities. I look forward to serving our clients in North America together with my new SE and AVL colleagues. It is exciting to support and represent the amazing talent and technology we have.”


The execution of strategy at scale has never been more important in a business environment that is transforming from automotive to mobility, resulting in numerous disruptions and tremendous opportunities. SE accelerates innovation-based transformations.